Dr. Kim E. Davis serves as the Executive Director of a small, community-based non-profit organization dedicated to uplifting underprivileged communities and individuals with disabilities. For the past three years, I have supported her organization by managing their social media and providing comprehensive graphic design services.

During a recent collaboration, Dr. Davis shared her new vision, an educational coaching business that empowers teens and young adults to excel in education and the workforce by teaching essential soft skills often overlooked in traditional schooling. Her unwavering passion for education and her commitment to fostering success within underserved communities shine through every aspect of her work, offering hope and inspiration to a “thirsty” educational system.

Dr. Davis draws inspiration from the transformative journey of a butterfly emerging from its cocoon, symbolizing the potential within each of us to achieve greatness. This powerful metaphor became central to her brand identity, which features a vibrant and empowering color palette of royal blue, sassy yellow-green, gray-blue, and white—each hue chosen to evoke grounded success and thriving possibilities.

The comprehensive brand package I developed for her includes:

• A cohesive brand identity
• A professional coaching website with integrated appointment scheduling
• Social media assets
• Video editing services

This collaboration beautifully encapsulates Dr. Davis’s vision of transformation and success, creating a brand that inspires and empowers her audience.